A campaign that aims to provide support to truck drivers through emphasising the importance of togetherness and progression. The concept uses the physical journey of a truck driver as a metaphor for the mental health journey. Although the road may be tough, it is important to keep moving forward. The hypothetical campaign spans across heavy vehicle wraps to posters to social media.

‘We’re With You On The Journey’ - Re:act x SafeWork NSW Pitch

Design - University Project
2022